At Hair Food, we believe that healthy, beautiful hair starts from within. That’s why we’ve crafted a unique line of haircare products using the purest, most nutrient-rich botanical ingredients to deeply nourish your hair from root to tip.
Our Story
Hair Food was born out of a desire to find natural haircare that actually works. Our founders struggled for years to find shampoos, conditioners and treatments that could revive their damaged, overprocessed hair. Products claiming to be “natural” still contained harsh sulfates, parabens, silicones and other chemicals that stripped away the hair’s natural oils and proteins. This led to a vicious cycle of dry, brittle hair that kept needing more and more product to look decent.
After countless disappointments, our founders decided to take matters into their own hands. They teamed up with top cosmetic chemists to develop haircare formulas using the most potent natural ingredients available. We scoured the world in search of organic superfoods to nourish the hair like nothing else can.
In 2017, Hair Food was officially launched with a line of shampoos, conditioners and masks packed with pure botanical oils, butters, proteins and vitamins. We carefully craft each formula without any harsh sulfates, parabens, silicones, phthalates, mineral oils, petrolatum or artificial colors. The result is hair that looks and feels healthier after each use.
As a brand, our mission goes beyond just great hair. We strive to build community among people who want safer, greener products without sacrificing quality and effectiveness. We celebrate diversity in all its forms and believe everyone deserves to feel confident in their own natural beauty. The journey to happy, healthy hair should be fun and fulfilling.
Our Ingredients
Every Hair Food formula starts with a foundation of plant-based cleansers like coconut and rice water to gently wash away dirt and buildup without stripping the hair. We then layer in powerful organic ingredients targeted to different hair needs:
- Argan oil: This antioxidant-rich oil from Morocco softens, repairs damage and protects against styling heat and UV rays. It’s ideal for dry, frizzy hair.
- Avocado oil: The proteins and vitamins in avocado oil strengthen and deeply moisturize dry, damaged strands. It helps repair split ends and restore softness.
- Hemp seed oil: With the perfect 3:1 ratio of Omega fatty acids, hemp seed oil mimics the hair’s natural oils to add shine, softness and bounce. It’s great for dry scalps too.
- Marula oil: Rich in fatty acids and antioxidants, marula oil from Africa hydrates and smooths hair while protecting against environmental damage. It’s perfect for curly, color-treated hair.
- Monoi oil: This tropical oil from Tahiti softens and protects while adding luminous shine. It contains restructuring proteins and minerals to revive weak, thinning hair.
- Tea tree oil: With antibacterial, anti-inflammatory and clarifying properties, tea tree balances the scalp and keeps dandruff at bay. It’s ideal for oily hair and scalps.
These are just a few of the nutritious ingredients we handpick for their beautifying effects. We never use generic “fragrance” – only pure essential oils like lemon, jasmine and bergamot to naturally scent our products.
Our Commitment to Clean Beauty
As part of the clean beauty movement, Hair Food aims to prove that you shouldn’t have to sacrifice safety for amazing haircare results.
We formulate without:
- Sulfates: Harsh cleansing agents like sodium lauryl sulfate strip away the hair’s natural oils leading to dryness and damage over time.
- Parabens: Preservatives like methylparaben may disrupt hormonal balance and irritate the scalp.
- Silicones: Coating agents like dimethicone cause buildup and prevent moisture from penetrating the hair shaft.
- Phthalates: Plasticizers such as dibutyl phthalate are endocrine disruptors and can be toxic if absorbed.
- Mineral oil: Petroleum-derived oils like paraffinum liquidum coat the hair and scalp, trapping dirt and bacteria.
- Petrolatum: Petroleum jelly prevents moisture from getting in or out of the hair, leading to greasiness.
- Artificial colors: Synthetic FD&C dyes offer no hair benefits and can cause allergic reactions.
By keeping our formulas clean and pure, you can feel good about everything that touches your hair, from roots to ends. We prove that you can achieve salon-gorgeous hair with safe, nourishing ingredients.
Our Haircare Range
No matter your hair type or concern, Hair Food has a formula that will give you the healthiest hair ever!
Shampoos
Our sulfate-free shampoos gently cleanse and balance the scalp without stripping away natural oils. Choose from:
- Argan Oil & Avocado: Ultra-hydrating and smoothing for dry, damaged hair.
- Coconut & Rice Water: Volumizing and clarifying for limp, oily hair.
- Marula Oil & Mongongo: Softening and frizz-fighting for curly, coily hair.
- Monoi Coconut Oil: Strengthening and shine-enhancing for thin, weak hair.
Conditioners
Our rich conditioners restore moisture, softness and manageability. Select from:
- Hemp Seed & Manuka Honey: Ultra-reparative and smoothing for very dry, damaged hair.
- Tea Tree & Peppermint: Purifying and cooling for oily scalps and dandruff.
- Marula & Mongongo Oil: Hydrating and detangling for thick, curly hair.
- Biotin & Collagen: Strengthening and volumizing for thinning, breakage-prone hair.
Hair Masks
Give your hair an extra dose of moisture and nourishment with our deep conditioning masks. Options include:
- Coconut Milk & Honey: Intense hydration for parched, overprocessed strands.
- Avocado & Olive Oil: Restorative conditioning to revive extremely dry, brittle hair.
- Rice Water & Bamboo: Clarifying and volumizing for limp, flat hair lacking body.
- Banana & Shea: Ultra-nourishing mask that detangles and softens thick, curly hair.
Heat Protectant
Before heat styling, prep your hair with our Argan Oil & Coconut Heat Protectant. It shields hair up to 450°F to prevent damage and breakage. Plus, it makes hair incredibly soft and shiny.
Leave-In Conditioners
For hydration between washes, spritz in one of our leave-in treatments. Choose from:
- Marula Oil Leave-In to smooth flyaways and frizz on curly hair.
- Coconut & Honey Leave-In to instantly detangle thick, tangled hair mid-day.
- Argan Oil Leave-In for silkiness and heat protection when blow drying or using hot tools.
Customer Success Stories
The real proof is in the results! Hear what actual Hair Food customers have to say:
“My thick curly hair has never felt so soft and moisturized! The Argan Oil shampoo and Avocado mask are my new holy grail products. For the first time, I’m confident wearing my hair natural.” – Samantha, New York
“I’ve tried every product imaginable to tame my frizzy hair but nothing worked until I found Hair Food. The Marula & Mongongo conditioner makes my curls smooth and bouncy. I can actually wear it down now!” – Jessica, California
“I’ve always struggled with thin, oily hair but the Monoi Coconut line completely changed my hair. It feels so much fuller and stays fresh so much longer. I get compliments on how thick my hair looks now!” – Amanda, Florida
We’re thrilled Hair Food products are helping people embrace their natural hair in all its glory. There’s nothing better than seeing our community thrive with healthy, vibrant hair they love.
Our Haircare Philosophy
At Hair Food, we don’t believe there’s just one “perfect” hair type or look. True hair health stems from embracing your natural texture and creating customized routines with nourishing ingredients.
We celebrate the diversity of hair textures and styles from pin-straight to coily curly. No two heads are the same. Our mission is to help you enhance what makes YOUR hair unique.
Part of that mission means ditching damaging myths, like needing to shampoo daily or “train” your curls to behave. We believe in working WITH your natural hair structure using gentle, hydrating products free of harsh chemicals.
Our clean formulas allow your hair’s true texture to shine through in the healthiest, most vibrant way. We aim to empower you to confidently rock your hair, no matter how kinky, straight, wavy or curly.
Our Hair Experts
The Hair Food team includes cosmetic chemists, haircare scientists, beauty bloggers and, most importantly, people just like you! We all share a common passion for the most natural, effective and fun haircare around.
Our diverse team spans a range of hair types, textures, concerns and goals. This drives us to constantly improve our clean formulas and hair health advice. We want to help everyone’s unique hair look and feel its best!
At Hair Food, we truly believe sharing our hair journeys makes us all stronger. We can’t wait for you to join our community of hair health. Let’s learn, play and nourish our hair together!
